Senior Social Media Marketing Manager
About the Role
We are seeking a high-impact social media leader responsible for driving GMV, profit, and
brand dominance through innovative social commerce strategies.
This role requires mastery in multi-million USD budget ownership, advanced performance
marketing, and a proven track record of scaling E-Commerce revenue.
You will lead social as a profit center, not just a communication channel.
Requirements:
Experience
15 to 20+ years in Social / Digital Marketing, including leadership roles.
Education:
Bachelor’s Degree in one of the following fields:
○ Marketing
○ Business Administration
○ Digital Media / Digital Marketing
○ eCommerce / Retail Management
○ Communications
○ Economics or related business fields
Preferred / Highly Advantageous
- Master’s Degree (MBA or MSc) in:
○ Digital Marketing
○ Business Strategy
○ eCommerce / Marketing Analytics
○ Entrepreneurship / Innovation
Professional Certifications
Key Responsibilities
- Strategic & Commercial Leadership
- Own and scale social-driven GMV to achieve aggressive profit goals
- Develop a full-funnel social strategy across:
○ Meta, TikTok, YouTube, Snapchat, Pinterest, LinkedIn
- Lead expansion into new markets and categories
- Develop and enforce profit-driven KPIs tied to CAC, ROAS, LTV, and margins
- Performance Marketing Ownership
- Manage multi-million-dollar annual paid budgets efficiently
- Build & optimize:
- Automated bidding strategies
- Retargeting + prospecting funnels
- Dynamic Product Ads (DPA)
- Run incrementality and attribution models to quantify true ROI
- Commerce Content & Creator Mastery
- Build a scalable content engine:
- ○ 300+ assets monthly
- ○ 70%+ short-form shoppable videos
- Architect creator and affiliate partnerships tied to revenue P&L
- Drive platform innovation including Live Commerce & TikTok Shop
- Customer Lifecycle & Retention
- Increase repeat purchase contribution
- Leverage RFM segmentation for loyalty uplift
- Integrate social commerce with CRM and personalization technologies
- Leadership, Governance & Risk
- Lead multidisciplinary social, creative, and insights teams
- Set up brand safety and crisis management SOP’s
- Maintain compliance with advertising and consumer protection regulations