Head of Marketing
Jacked Nutrition Group | Farma Labs
Location: *D-12, Islamabad*
Employment Type: Full-Time, On-site
Salary Range: PKR 200,000 – 400,000 per month (commensurate with experience)
About Us
Jacked Nutrition Group and Farma Labs stand at the forefront of the fitness, health, and wellness industries. We are searching for a high-performing, data-driven Head of Marketing to spearhead our commercial growth strategy, oversee multi-brand positioning, and champion our performance marketing engine. If you are a visionary growth leader who thrives on turning marketing data into scalable revenue, this role is for you.
What You Will Do
• Growth Strategy: Architect and deploy comprehensive marketing blueprints that align with corporate growth and revenue milestones.
• Performance Marketing: Direct paid media strategies and campaigns across Meta, Google, TikTok, and scaling ad networks to maximize ROAS.
• Brand & Content: Oversee macro-level brand positioning, social media narratives, and organic visibility across all brand entities.
• SEO & Visibility: Champion search engine optimization and continuous organic acquisition funnels.
• E-commerce Optimization: Supercharge our Shopify ecosystems, driving conversions, minimizing churn, and building lifetime customer value.
• Leadership & Culture: Manage, scale, and inspire the internal marketing unit while holding external agency partners to strict delivery benchmarks.
• Analytics & Reporting: Own marketing KPIs, audit campaign architectures, and deliver actionable performance reporting directly to executive leadership.
What We Are Looking For
• Experience: Minimum 5 years of proven marketing experience, featuring at least 2 years in a senior leadership or department-head capacity.
• Paid Media Expertise: Master-level grasp of Meta Ads Manager, Google Ads, and digital distribution funnels with a verifiable history of customer acquisition success.
• E-commerce DNA: Deep, practical familiarity with Shopify structures, digital merchandizing, and growth retention tactics.
• Strategic Versatility: Comprehensive understanding of brand management, data-driven SEO strategy, and content marketing architectures.
• Leadership Ability: Demonstrated capability to command budgets, build teams, and synthesize complex metrics into strategic choices.
• Location: Must be residing in or willing to relocate immediately to the Islamabad/Rawalpindi area for on-site execution.
Preferred Highlights
• Professional expertise within FMCG, sports nutrition, health, wellness, or direct-to-consumer (D2C) brands.