Brand & Content Manager
Jacked Nutrition Group
Location: *D-12, Islamabad
Employment Type: Full-Time, On-site
Salary Range: PKR 150,000 – 200,000 per month (commensurate with experience)
About Us
Jacked Nutrition Group is a premier fitness and wellness brand dedicated to fueling healthier lifestyles. We are looking for a dynamic, creative, and strategic Brand & Content Manager to elevate our brand presence, orchestrate multi-channel content strategies, and lead our talented creative team. If you live and breathe brand storytelling, fitness culture, and digital innovation, we want you on our team.
What You Will Do
• Brand Strategy: Shape and execute robust brand positioning strategies that align with business growth across digital and physical touchpoints.
• Content Leadership: Spearhead content planning and production for Instagram, TikTok, YouTube, Facebook, and emerging digital channels.
• Team Management: Guide, inspire, and supervise our creative and content production teams to deliver high-quality, high-impact assets on time.
• Campaign Execution: Oversee high-profile creative campaigns, product launches, video shoots, podcasts, and impactful brand narratives.
• Influencer & PR: Drive strategic partnerships, influencer collaborations, athlete endorsements, and public relations initiatives.
• Brand Integrity: Maintain a sharp, consistent brand voice, messaging standard, and visual identity across all platforms.
• Data & Analytics: Track, analyze, and optimize content performance metrics to scale audience engagement, reach, and organic growth.
• Cross-Functional Synergy: Partner with Marketing, E-commerce, Retail Operations, and Product development teams to push shared goals forward.
What We Are Looking For
• Education: Bachelor’s degree in Marketing, Mass Communication, Media Studies, Business Administration, or a related field.
• Experience: 5 to 8 years of proven experience in Brand Management, Content Marketing, or Creative Strategy.
• Leadership: Minimum 2 to 3 years of experience directly leading and managing creative teams.
• Domain Knowledge: Deep understanding of multi-platform storytelling, social media algorithms, and creative production workflows.
• Network & Execution: Hands-on experience managing influencer networks, PR campaigns, and video production setups.
• Skills: Exceptional communication, rigorous project management, analytical skills, and strategic thinking.
• Portfolio: A stellar portfolio showcasing past successful brand campaigns and creative content initiatives.
Preferred Highlights
• Professional background in FMCG, sports nutrition, fitness, health, wellness, retail, or e-commerce.