United Industries Limited
We Are HIRING Senior Brand Manager
About the Role:
This role will lead the growth and innovation of UIL brands through strategic vision and flawless execution, leveraging consumer insights to deliver impactful campaigns that enhance brand equity and drive business performance.
REQUIREMENTS:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum 5 years of experience in brand management within the FMCG or consumer goods sector.
- In-depth understanding of consumer behavior, market research, and brand equity development.
- Demonstrated success in leading cross-functional teams and executing product launches and marketing campaigns.
- Strong analytical mindset with excellent problem-solving and strategic planning skills.
- Outstanding communication and interpersonal abilities, with a collaborative working style.
- Hands-on experience with digital marketing and e-commerce strategies will be an added advantage.
JOB RESPONSIBILITIES:
- Develop and execute brand strategies to grow market share, penetration, and consumer engagement.
- Lead brand management for Kashmir, including new product development, packaging innovation, and brand communication.
- Conduct market research and consumer insight analysis to guide strategic decision-making.
- Collaborate with sales, trade marketing, supply chain, and R&D teams for effective plan execution.
- Manage brand budgets and track ROI on campaigns and activations.
- Plan and implement ATL, BTL, and digital marketing campaigns aligned with brand goals.
- Monitor competitor activity and market trends to identify new opportunities.
- Ensure consistent brand messaging and identity across all channels and consumer touchpoints.
Location: Lahore
Application deadline: 20th October 2025