Job Description: Regional Sales Manager (RSM) – Karachi
Industry: Lighting & Electrical Products (Retail Trade)
Location: Karachi, Pakistan
Qualification: Graduation or Master’s Degree
Experience: Proven experience in lighting brands and retail trade is mandatory
Salary: Market Competitive
Job Summary
We are looking for an experienced and results-driven Regional Sales Manager (RSM) to develop and expand the retail trade business of OSRAM/Ledvance across the Karachi region. The ideal candidate must have strong experience in the lighting industry, a solid network of retailers and distributors, and a proven track record of developing markets and increasing sales.
Candidates with experience working with established lighting brands such as Osaka, Philips and other lighting brands will be preferred.
Key Responsibilities
– Develop and execute regional sales strategies to grow OSRAM’s retail trade business across Karachi.
– Identify and open new retail shops, dealers, and distribution channels.
– Build and maintain strong relationships with retailers, wholesalers, distributors, and electrical markets.
– Expand market coverage and ensure strong product availability and visibility at retail outlets.
– Achieve monthly, quarterly, and annual sales targets.
– Identify new business opportunities and develop untapped markets within the region.
– Monitor competitors, market trends, pricing, and customer requirements.
– Lead, manage, and motivate the regional sales team to achieve business objectives.
– Negotiate commercial terms with key retailers and business partners.
– Prepare regular sales reports, forecasts, and market development plans.
– Ensure effective execution of promotional activities and brand visibility initiatives.
Required Qualifications & Experience
– Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
– Relevant experience in the lighting industry and retail trade is mandatory.
– Experience with lighting brands such as Osaka, Philips or similar brands is highly preferred.
– Strong existing relationships with lighting dealers, retailers, wholesalers, and distributors in Karachi.
– Proven ability to open new shops, develop retail networks, and grow regional sales.
– Strong negotiation, communication, leadership, and business development skills.
– Ability to work independently and achieve sales targets.