WE ARE HIRING | *DIGITAL MARKETING SPECIALIST*
Company: Logixa LAB
Position: Digital Marketing Specialist
Department: Growth, Brand & Community
Location: *Karachi, Pakistan (Onsite)*
Job Type: Full-Time
Experience: 2–4 Years
About the Role:
Logixa LAB is looking for an analytical, results-driven Digital Marketing Specialist to lead paid customer acquisition, short-form content production, organic search, and retention marketing.
Key Responsibilities:
Build and scale paid acquisition campaigns across Meta Ads Manager, Google Ads, TikTok, and LinkedIn.
Plan, script, and edit high-performing video content and Reels for social channels.
Manage on-page, technical, and content SEO strategy to increase organic traffic.
Design automated email/SMS customer journeys in HubSpot, Klaviyo, or similar platforms.
Set up conversion tracking and analytics using GA4, Google Tag Manager, and Meta Pixel.
Monitor marketing KPIs, calculate ROAS/CAC, and report weekly performance insights.
Requirements:
2 to 4 years of proven digital marketing experience managing paid media and content funnels.
Hands-on expertise with Meta Ads Manager, Google Ads, and TikTok Ads Manager.
Proficiency in video and graphic editing using Adobe Premiere Pro, After Effects, and Photoshop.
Solid working knowledge of SEO tools (Semrush, Ahrefs) and web tracking (GA4, GTM).
Strong balance of data analytics and creative storytelling.